Eastward Media
The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […]
Post-pandemic Recovery As summer comes into full swing, tourism is set to return to pre-pandemic levels. As a result of rebound tourism, a substantial surge in outdoor activities and travel is expected. While domestic travel has been most popular, international travel is predicted to pick up this year with covid restrictions easing. During the months of […]
Earth Day 2023 holds immense significance for brands and consumers alike. As the paramount global environmental event, Earth Day serves as a crucial platform to raise awareness about the importance of safeguarding our planet and to motivate individuals to take proactive measures. Particularly for a nation like China, with its vast population and expansive consumer […]
WeChat Video Channel | Trends in Short Video Platforms Short video platforms like Tiktok, Instagram Reels or Youtube Shorts have been the hottest trend lately. What happens when China’s biggest social media make their own version of it? Let’s talk about WeChat Video Channel: WeChat’s take on the hottest trend of short video platforms.
The Covid-19 pandemic has had a devastating impact overall on tourism worldwide and that has affected businesses such as retailers, restaurants and hotels that each year rely on the industry for their survival. But as the number of new cases are under better control in many countries with the speeding up of the vaccination process, […]