Eastward Media
Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]
The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […]
For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]
It’s the most important holiday of the year! Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?
520 (May 20th) is widely known as Chinese Valentine’s Day. Find out how 520 became a romantic day and why it’s a great opportunity for marketers in Canada and the USA. Interested in learning more? Connect with us today.