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Brand Marketing Brand Opportunities Chinese Holidays Uncategorized

2024 Singles Day: A Record-Breaking Global Shopping Phenomenon

2024 Singles Day: A Record-Breaking Global Shopping Phenomenon The annual Double 11 shopping festival continues to be a key event in the e-commerce calendar, with platforms like Tmall and Xiaohongshu (RED) leading the charge in China. The 2024 Singles Day, or Double 11, shattered records, solidifying its status as a global e-commerce milestone. This year’s […]

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Brand Opportunities Chinese Holidays Marketing Strategy

Maximizing Brand Impact on Queen’s Day: A Strategic Guide for Engaging Chinese Consumers

Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]

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Brand Opportunities Chinese Holidays Digital Marketing Marketing Strategy

Women’s Rising Consumer Clout Propels

The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […]

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Brand Marketing Brand Opportunities Chinese Holidays

How To Make Lunar New Year The Best Opportunities For Your Brand

For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]

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Brand Marketing Brand Opportunities Chinese Holidays

Chinese Lunar New Year | What you should know about it

It’s the most important holiday of the year!  Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?