Tune into Social Conversations on Weibo, China's Twitter

Weibo is a microblogging platform and one of China’s top social media channels for consumers of all types. It is often described as the Chinese equivalent of Twitter. Over 570 million registered users worldwide (compare to Twitter’s 300 million) rely on Weibo to absorb different information, discover brands, connect with influencers, and share content with friends.

A large number of Chinese in the US and Canada are using Weibo every day, making it the second most widely used Chinese social media platform in North America after WeChat.


Weibo Strategies

Eastward media helps lots of North American brands plan and execute winning Weibo strategies. Our social teams keep their fingers on the pulse of Chinese trends to shape content strategies for the brands and businesses we work with. We help brands establish a strong presence by launching an official and verified Weibo account and delivering engaging content to reach millions of Weibo users worldwide.

Our social media teams offer a variety of services on Weibo

Verification and Registration

Official Weibo Account Verification and Registration

Content Management

Content Planning, Translation, and Creative Writing

Sponsored Post Campaigns

Sponsored Post Campaigns

KOL Collaborations

KOL (Key Opinion Leader / Influencer) Collaborations

Paid Ads

Paid Ads Like Tip Banners / Splash Ads


Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto.



Vancouver – Head Office

303 W 5th Ave, Vancouver, BC, V5Y 1C4

Toronto – Regional Office

#330-225 Duncan Mill Rd, North York, ON, M3B 3K9

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