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Brand Opportunities

Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver

The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a

July 11, 2024

Brand Marketing

Father’s Day: Another Golden Opportunity to Target Chinese Consumers in North America For Auto Brands

An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…

June 10, 2024

Brand Opportunities

Maximizing Brand Impact on Queen’s Day: A Strategic Guide for Engaging Chinese Consumers

Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but

February 15, 2024

Chinese Programmatic DSP

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers

January 2, 2024

Brand Marketing

Navigating Cultural Nuances: The Gateway to Success in Reaching the Chinese Consumer Market

In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in

August 24, 2023

Chinese Media Behavior

Missed Marketing Opportunities: Non-Permanent Resident Consumers

The Statistics According to a recent release by Statistics Canada titled “A Portrait of Non-Permanent Residents in Canada,” NPRs

July 25, 2023

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