Our Targeting Capabilities

Over 5,000 Turnkey Audience Segments

TARGET CHINESE AUDIENCES BY BEHAVIOR & INTEREST

Premium First-Party Audience Data

Our managed programmatic solution uses first-party audience data from leading DMPs like Baidu, Alibaba, Tencent & Ctrip. First-party audience data is ingested by our DSP to target audiences who are in-market for your products and services, or belong to the same affinity groups.
With over 5,000 turnkey audience segments available for media planners, and options to build custom audiences, Eastward Media can add reliable Chinese consumer targeting to your media plan.

Display, Native & Video Inventories

We’ve combined China’s largest display, native and video inventories from top-tier publishers to guarantee over 250 million monthly impressions to target Chinese audiences in North America.

Geographic, Demographic And Behavioral Targeting

Reach in-market Chinese consumer audiences in China and across North America through their favorite Chinese websites, mobile apps, and video streaming platforms.

Prospecting & Remarketing

Our campaigns can be optimized to reach new Chinese consumer audiences for your brand, or engage those who are already familiar with your products and services.

Targeting Dimensions

Gender / Age
Household Income
Automotive
Consumer Goods
Cosmetics
Education
Fashion & Apparel
Finance
Food & Cooking
Furniture & Appliances
Gaming
Grocery
Healthcare
Jewelry & Watches
Parenting & Baby Products
Photography
Real Estate
Sports & Hobbies
Tourism
Build Custom Audiences

Targeting Dimensions

Premium, Trusted Publishers to Reach Chinese Audiences Worldwide

Our Publishers & SSPs

We Help Agencies And Brands Access China's Top Publishers And Content Platforms

Eastward Media’s managed programmatic guaranteed solution taps into the ad inventories of China’s top publishers. We can access premium walled garden inventories that are not available through the open exchange network in North America.

We help brands and agencies reach the Chinese audience on the most effective touchpoints: top Chinese websites, video streaming platforms, and mobile apps.

Brand Safety & Verification Comes Standard With Every Campaign

Each campaign managed by Eastward Media is verified by our ad-tech partners to ensure brand safety and delivery. We use Oracle Grapeshot, Peer39, and AdBugTech to filter out bot traffic and fraudulent clicks.

We can also layer on DoubleClick Campaign Manager and Floodlight Activities to measure campaign performance in real-time and track on-site conversions.