Blog | Eastward Media

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Chinese Consumer Behavior

China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption

March 17, 2022

Marketing Strategy

We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now

November 12, 2021

Brand Marketing

How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega

October 22, 2021

Brand Marketing

The Mid-Autumn Festival (also known as Moon Festival or Mooncake Festival) is a very important traditional celebration in Chinese

September 16, 2021

Chinese Consumer Behavior

To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even

July 20, 2021

Chinese Consumer Behavior

Chinese consumers in North America retain lots of their consumer values as well as media usage habits after they

July 2, 2021

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