Brand Opportunities Chinese Holidays Marketing Strategy

Maximizing Brand Impact on Queen’s Day: A Strategic Guide for Engaging Chinese Consumers

Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]

Brand Opportunities Chinese Consumer Behavior Chinese Outbound Tourism Industry Trends

Post-pandemic Travel and Tourism Market Opportunities

Post-pandemic Recovery As summer comes into full swing, tourism is set to return to pre-pandemic levels. As a result of rebound tourism, a substantial surge in outdoor activities and travel is expected. While domestic travel has been most popular, international travel is predicted to pick up this year with covid restrictions easing. During the months of […]

Brand Opportunities Chinese Holidays Digital Marketing Marketing Strategy

Women’s Rising Consumer Clout Propels

The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […]

Brand Marketing Brand Opportunities Chinese Consumer Behavior Chinese Media Behavior Digital Marketing Marketing Strategy

2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life

Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]

Brand Marketing Brand Opportunities Chinese Holidays

How To Make Lunar New Year The Best Opportunities For Your Brand

For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]