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Brand Opportunities Digital Marketing Industry Trends Marketing Strategy

Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver

The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […]

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Chinese Programmatic DSP Digital Marketing North America Chinese Audiences

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […]

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Brand Marketing Industry Trends

Multicultural to the Mainstream: CMUST 2019

Since 2004, the Canadian Media Usage Study (CMUST) has provided marketers with guiding insights on how Canadians across the country consume media. A highly anticipated annual report, this research document is the brain child of Rob Young, PHD Media’s Senior VP of Planning Services. He retires this year after four decades shaping the industry, as […]

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Chinese Media Behavior Digital Marketing North America Chinese Audiences

Understanding Chinese-Canadian Audience Segments

Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]

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Chinese Media Behavior North America Chinese Audiences

Where do Chinese Consumers spend their time online?

The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]