Eastward Media
Unlock the Power of the 2025 Chinese New Year: A Golden Opportunity for Brands in North America As we approach the 2025 Chinese New Year, the Year of the Snake, businesses across North America should be preparing for one of the most culturally significant and economically impactful events of the year. The Lunar New Year, […]
2024 Singles Day: A Record-Breaking Global Shopping Phenomenon The annual Double 11 shopping festival continues to be a key event in the e-commerce calendar, with platforms like Tmall and Xiaohongshu (RED) leading the charge in China. The 2024 Singles Day, or Double 11, shattered records, solidifying its status as a global e-commerce milestone. This year’s […]
An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in this case, advertisement for North America The Chinese Community Remember that the Chinese community isn’t homogenous. A one-size-fits-all approach won’t work, you should segment your audience based on factors like age, generation, and cultural background. Tailoring […]