It’s the most important holiday of the year! Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?
Category: Brand Marketing
How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]
One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]
How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]
The Mid-Autumn Festival (also known as Moon Festival or Mooncake Festival) is a very important traditional celebration in Chinese culture — second only to Chinese New Year. The festival is held on the 15th day of the 8th month of the Chinese lunar calendar, corresponding to mid-September to early October of the western calendar. This […]