Eastward Media
An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]
New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […]
In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in this case, advertisement for North America The Chinese Community Remember that the Chinese community isn’t homogenous. A one-size-fits-all approach won’t work, you should segment your audience based on factors like age, generation, and cultural background. Tailoring […]