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Brand Opportunities Digital Marketing Industry Trends Marketing Strategy

Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver

The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […]

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Brand Marketing Brand Opportunities Digital Marketing Marketing Strategy

Father’s Day: Another Golden Opportunity to Target Chinese Consumers in North America For Auto Brands

An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…

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Brand Marketing Brand Opportunities Chinese Media Behavior Marketing Strategy

Maximizing Your Brand’s Presence Among ChinesePopulation: The Ultimate Guide to Little Red Book

The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]

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Brand Opportunities Chinese Holidays Marketing Strategy

Maximizing Brand Impact on Queen’s Day: A Strategic Guide for Engaging Chinese Consumers

Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]

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Chinese Programmatic DSP Digital Marketing North America Chinese Audiences

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […]