Eastward Media
Qixi Festival: A Strategic Opportunity for Inclusive, Culturally Relevant Marketing The Qixi Festival, also known as Chinese Valentine’s Day, is celebrated on the seventh day of the seventh lunar month. Rooted in a well-known legend about two separated lovers—Zhinü, the weaver girl, and Niulang, the cowherd—Qixi has long symbolized enduring love and emotional connection. While […]
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
The Statistics According to a recent release by Statistics Canada titled “A Portrait of Non-Permanent Residents in Canada,” NPRs play a crucial role in the country’s population, fulfilling essential labor needs in key sectors, actively participating in the postsecondary education system, and contributing to the Canadian economy as consumers. Despite Canada being one of the […]
Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]
Rednote (Xiaohongshu) Rednote known as Xiaohongshu is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. https://youtu.be/_yvSAXXbWMM Interested in learning more? Connect with us today.