Eastward Media
For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]
It’s the most important holiday of the year! Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?
Singles’ Day (Double 11) What’s the biggest shopping event of the year? Most of you probably guessed days like Christmas, Black Friday or Amazon Prime Day. Today, we will look at Singles’ Day, bigger than any other shopping season worldwide. This video will help you get an idea of how you can make it into […]
One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]