Eastward Media
Earth Day 2023 holds immense significance for brands and consumers alike. As the paramount global environmental event, Earth Day serves as a crucial platform to raise awareness about the importance of safeguarding our planet and to motivate individuals to take proactive measures. Particularly for a nation like China, with its vast population and expansive consumer […]
Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]
For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]
It’s the most important holiday of the year! Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?
How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]