Eastward Media
For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […]
It’s the most important holiday of the year! Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing?
Singles’ Day (Double 11) What’s the biggest shopping event of the year? Most of you probably guessed days like Christmas, Black Friday or Amazon Prime Day. Today, we will look at Singles’ Day, bigger than any other shopping season worldwide. This video will help you get an idea of how you can make it into […]
How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]
WeChat Video Channel | Trends in Short Video Platforms Short video platforms like Tiktok, Instagram Reels or Youtube Shorts have been the hottest trend lately. What happens when China’s biggest social media make their own version of it? Let’s talk about WeChat Video Channel: WeChat’s take on the hottest trend of short video platforms.