Eastward Media
How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]
WeChat Video Channel | Trends in Short Video Platforms Short video platforms like Tiktok, Instagram Reels or Youtube Shorts have been the hottest trend lately. What happens when China’s biggest social media make their own version of it? Let’s talk about WeChat Video Channel: WeChat’s take on the hottest trend of short video platforms.
Little Red Book (Xiaohongshu) Xiaohongshu known as Little Red Book is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. Interested in learning more? Connect with us today.
One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]
Most of the mainstream media is banned in China and you would wonder what they use then? This video will cover what makes Chinese digital media users different from global digital media users. Interested in learning more? Connect with us today.