Eastward Media
TikTok Refugees and Rednote (Xiaohongshu): Understanding the Migration and Opportunity for Brands As digital landscapes shift, social media users are finding new platforms to connect and share. One of the most intriguing trends of 2025 is the migration of American TikTok users—dubbed “TikTok Refugees”—to Rednote (Xiaohongshu), a Chinese-origin platform known for its lifestyle-focused community. This […]
Unlock the Power of the 2025 Chinese New Year: A Golden Opportunity for Brands in North America As we approach the 2025 Chinese New Year, the Year of the Snake, businesses across North America should be preparing for one of the most culturally significant and economically impactful events of the year. The Lunar New Year, […]
2024 Singles Day: A Record-Breaking Global Shopping Phenomenon The annual Double 11 shopping festival continues to be a key event in the e-commerce calendar, with platforms like Tmall and Xiaohongshu (RED) leading the charge in China. The 2024 Singles Day, or Double 11, shattered records, solidifying its status as a global e-commerce milestone. This year’s […]
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]