Eastward Media
Qixi Festival: A Strategic Opportunity for Inclusive, Culturally Relevant Marketing The Qixi Festival, also known as Chinese Valentine’s Day, is celebrated on the seventh day of the seventh lunar month. Rooted in a well-known legend about two separated lovers—Zhinü, the weaver girl, and Niulang, the cowherd—Qixi has long symbolized enduring love and emotional connection. While […]
TikTok Refugees and Rednote (Xiaohongshu): Understanding the Migration and Opportunity for Brands As digital landscapes shift, social media users are finding new platforms to connect and share. One of the most intriguing trends of 2025 is the migration of American TikTok users—dubbed “TikTok Refugees”—to Rednote (Xiaohongshu), a Chinese-origin platform known for its lifestyle-focused community. This […]
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
Digital marketers in North America are missing an entire audience segment – Chinese newcomers. Learn how the Google Display Network is unable to effectively reach Chinese audiences. Eastward Media’s Chinese Programmatic DSP offers a solution. Online display advertising has come a long way since 1993, when the first banner ad was sold on Global Network […]