Eastward Media
The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […]
Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]
Most of the mainstream media is banned in China and you would wonder what they use then? This video will cover what makes Chinese digital media users different from global digital media users. Interested in learning more? Connect with us today.
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]
We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now that the big day has just past, we will look at how it went this year and how brands have leveraged this powerful event to market to the Chinese consumers. According to Reuters, Chinese e-commerce giant […]