Eastward Media
The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […]
Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]
How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]
WeChat Video Channel | Trends in Short Video Platforms Short video platforms like Tiktok, Instagram Reels or Youtube Shorts have been the hottest trend lately. What happens when China’s biggest social media make their own version of it? Let’s talk about WeChat Video Channel: WeChat’s take on the hottest trend of short video platforms.
Little Red Book (Xiaohongshu) Xiaohongshu known as Little Red Book is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. Interested in learning more? Connect with us today.