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Brand Marketing Brand Opportunities Digital Marketing Uncategorized

Unlock the Power of the 2025 Chinese New Year:A Golden Opportunity for Brands in North America

Unlock the Power of the 2025 Chinese New Year: A Golden Opportunity for Brands in North America As we approach the 2025 Chinese New Year, the Year of the Snake, businesses across North America should be preparing for one of the most culturally significant and economically impactful events of the year. The Lunar New Year, […]

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Brand Opportunities Digital Marketing Industry Trends Marketing Strategy

Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver

The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […]

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Brand Marketing Brand Opportunities Digital Marketing Marketing Strategy

Father’s Day: Another Golden Opportunity to Target Chinese Consumers in North America For Auto Brands

An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…

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Chinese Programmatic DSP Digital Marketing North America Chinese Audiences

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways

New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […]

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Brand Marketing Chinese Consumer Behavior Digital Marketing North America Chinese Audiences

Navigating Cultural Nuances: The Gateway to Success in Reaching the Chinese Consumer Market

In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in this case, advertisement for North America The Chinese Community Remember that the Chinese community isn’t homogenous. A one-size-fits-all approach won’t work, you should segment your audience based on factors like age, generation, and cultural background. Tailoring […]