Eastward Media
One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]
Most of the mainstream media is banned in China and you would wonder what they use then? This video will cover what makes Chinese digital media users different from global digital media users. Interested in learning more? Connect with us today.
520 (May 20th) is widely known as Chinese Valentine’s Day. Find out how 520 became a romantic day and why it’s a great opportunity for marketers in Canada and the USA. Interested in learning more? Connect with us today.
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]
How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]