Categories
Brand Opportunities Chinese Consumer Behavior

Singles’ Day | Double 11 – The Largest Shopping Event in the World

Singles’ Day (Double 11) What’s the biggest shopping event of the year? Most of you probably guessed days like Christmas, Black Friday or Amazon Prime Day. Today, we will look at Singles’ Day, bigger than any other shopping season worldwide. This video will help you get an idea of how you can make it into […]

Categories
Brand Marketing Chinese Consumer Behavior Digital Marketing

How Big is the Chinese Audience in North America? How to Target Them in Marketing ?

How Big is the Chinese Audience in North America? The Chinese audience is an increasingly sought-after target marketing in the marketing world but how big are we talking about? Why are they so important? How many of them live in North America? How much do they spend? Learn about the Chinese audience size in the […]

Categories
Chinese Consumer Behavior Digital Marketing Industry Trends

WeChat Video Channel | Trends in Short Video Platforms

WeChat Video Channel | Trends in Short Video Platforms Short video platforms like Tiktok, Instagram Reels or Youtube Shorts have been the hottest trend lately. What happens when China’s biggest social media make their own version of it? Let’s talk about WeChat Video Channel: WeChat’s take on the hottest trend of short video platforms.

Categories
Chinese Consumer Behavior Chinese Media Behavior Digital Marketing

Little Red Book (Xiaohongshu) | Why Is It So Important for Marketers

Little Red Book (Xiaohongshu) Xiaohongshu known as Little Red Book is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. Interested in learning more? Connect with us today.

Categories
Brand Marketing Brand Opportunities Chinese Consumer Behavior

2 Key Chinese Festivals During the Summer Marketers Should Not Overlook

One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]