Eastward Media
The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […]
An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father’s Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses…
The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […]
Unveiling the Significance of Queen’s Day in China’s Market Dynamics March 8th is internationally celebrated as Women’s Day, but in China, it is known by a more distinguished name: “Queen’s Day.” Accompanying the rise in income and social influence, Chinese women have increasingly prioritized self-care and self-awareness. Consequently, China’s “she economy” has experienced significant growth, […]
Post-pandemic Recovery As summer comes into full swing, tourism is set to return to pre-pandemic levels. As a result of rebound tourism, a substantial surge in outdoor activities and travel is expected. While domestic travel has been most popular, international travel is predicted to pick up this year with covid restrictions easing. During the months of […]