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Chinese Media Behavior North America Chinese Audiences

Where do Chinese Consumers spend their time online?

The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]

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Chinese Outbound Tourism Industry Trends

The Chinese Luxury Traveler

Canada is a top destination for Chinese tourists. Pristine natural landscapes, seemingly endless retail options, and cultural diversity brings thousands of Chinese travelers to Canada every season. In fact, last year China replaced France to be Canada‚Äôs second-largest source market for tourism, sending over 500,000 Chinese travelers each year. This figure is expected to triple […]