With the growing Chinese population in the United States, it’s becoming more important than ever for brands to meaningfully engage Chinese-Americans across media channels. As the third-largest ethnic market in the US – and also one of the most affluent – Chinese-Americans spend an estimated $117 billion a year domestically. But to successfully engage Chinese-Americans […]
![Chinese-American Audiences](https://eastwardmedia.com/wp-content/uploads/2019/07/Blog-Post_Chinese-American-Audience-Segmentation.png)