Eastward Media
2024 Singles Day: A Record-Breaking Global Shopping Phenomenon The annual Double 11 shopping festival continues to be a key event in the e-commerce calendar, with platforms like Tmall and Xiaohongshu (RED) leading the charge in China. The 2024 Singles Day, or Double 11, shattered records, solidifying its status as a global e-commerce milestone. This year’s […]
Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]