Eastward Media
The potential of Chinese Consumers market should not be overlooked in the Insurance & Financial sector in North America. Chinese immigrants arrive in Canada or the U.S have bigger needs than regular North Americans do on advice in insurance, estate planning and investing for goals such as home buying, children’s education as well as wealth […]
On Which day of the year do you celebrate Children’s Day? The answer could be very different depends not only on where you are but also on your cultural background. In Canada, National Children’s Day is on November 20th while Americans generally celebrate Children’s Day on the second Sunday in June or October 8th. […]
As the adage goes: a problem well-stated is a problem half-solved. Effective media planners keep this top-of-mind when designing campaigns. When brands brief their agencies to target Chinese consumers in Canada and the United States, they often mean to target the culture and not the ethnicity. Understanding this distinction is key for successful campaign planning. […]
New Chinese consumers are driving car sales in the United States and Canada. With an estimated buying power of $300 billion, Chinese-Americans and Chinese-Canadians are among the most powerful cultural markets in North America, over-indexing on new car purchases. Chinese consumers who have lived in North America for less than fifteen years are considered ‘Newcomers’ or […]
In 2020, close to six million people in the United States and Canada report being ethnically Chinese, making this group one of the largest and fastest growing cultural markets in North America by size and buying power. With population growth driven by immigration categories like skilled labor, university enrollment, and entrepreneurship, Chinese consumers arrive in […]