Eastward Media
Chinese consumers in the United States and Canada are a major market opportunity for brands and retailers, but the media usage habits of this group can make them difficult to reach. At Eastward Media, we help agencies and brands target Chinese consumers in the United States and Canada through their favorite Chinese websites and platforms. […]
Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]
Digital marketers in North America are missing an entire audience segment – Chinese newcomers. Learn how the Google Display Network is unable to effectively reach Chinese audiences. Eastward Media’s Chinese Programmatic DSP offers a solution. Online display advertising has come a long way since 1993, when the first banner ad was sold on Global Network […]