Eastward Media
Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]
Chinese consumers in the United States and Canada are a major market opportunity for brands and retailers, but the media usage habits of this group can make them difficult to reach. At Eastward Media, we help agencies and brands target Chinese consumers in the United States and Canada through their favorite Chinese websites and platforms. […]
Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]
Digital marketers in North America are missing an entire audience segment – Chinese newcomers. Learn how the Google Display Network is unable to effectively reach Chinese audiences. Eastward Media’s Chinese Programmatic DSP offers a solution. Online display advertising has come a long way since 1993, when the first banner ad was sold on Global Network […]
The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]