Eastward Media
520, when pronounced in Mandarin Chinese (wǔ’èrlíng), sounds similar to the words “I love you” (wǒ ài nǐ). Therefore, the number 520 is typically used as a trendy way to say “I Love You“ in China. May 20th, presented as 520, is widely celebrated as another Chinese Valentine’s Day in the country and also by […]
The potential of Chinese Consumers market should not be overlooked in the Insurance & Financial sector in North America. Chinese immigrants arrive in Canada or the U.S have bigger needs than regular North Americans do on advice in insurance, estate planning and investing for goals such as home buying, children’s education as well as wealth […]
On Which day of the year do you celebrate Children’s Day? The answer could be very different depends not only on where you are but also on your cultural background. In Canada, National Children’s Day is on November 20th while Americans generally celebrate Children’s Day on the second Sunday in June or October 8th. […]
As the adage goes: a problem well-stated is a problem half-solved. Effective media planners keep this top-of-mind when designing campaigns. When brands brief their agencies to target Chinese consumers in Canada and the United States, they often mean to target the culture and not the ethnicity. Understanding this distinction is key for successful campaign planning. […]
New Chinese consumers are driving car sales in the United States and Canada. With an estimated buying power of $300 billion, Chinese-Americans and Chinese-Canadians are among the most powerful cultural markets in North America, over-indexing on new car purchases. Chinese consumers who have lived in North America for less than fifteen years are considered ‘Newcomers’ or […]