Eastward Media
To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even though they have not stepped into the major income earning stage yet, usually with financial support from parents in Chinese families, they have already started to shape their own styles of living as a significant consumer […]
Chinese consumers in North America retain lots of their consumer values as well as media usage habits after they immigrated. They still mostly use their familiar Chinese websites, mobile apps, and video streaming sites instead of the mainstream platforms. When it comes to entertainment, Chinese publishers do a very good job in offering great content […]
618 is not just another random lucky number for Chinese like 338, 888 that you might be thinking. It is the second-biggest shopping festival in China, after the Double Eleven. If you want to tap into the Chinese consumer’s market, the first thing you need to know about are their major shopping festivals which represent […]
The Covid-19 pandemic has had a devastating impact overall on tourism worldwide and that has affected businesses such as retailers, restaurants and hotels that each year rely on the industry for their survival. But as the number of new cases are under better control in many countries with the speeding up of the vaccination process, […]
The elimination of third-party cookies is absolutely one of the most discussed topics in digital marketing in the past year. Google continues to make headlines and marketers are trying to stay up-to-date with news related to new cookie policies and other data privacy moves that could impact the digital advertising scene. What do third-party cookies […]