Eastward Media
How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]
The Mid-Autumn Festival (also known as Moon Festival or Mooncake Festival) is a very important traditional celebration in Chinese culture — second only to Chinese New Year. The festival is held on the 15th day of the 8th month of the Chinese lunar calendar, corresponding to mid-September to early October of the western calendar. This […]
To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even though they have not stepped into the major income earning stage yet, usually with financial support from parents in Chinese families, they have already started to shape their own styles of living as a significant consumer […]
Chinese consumers in North America retain lots of their consumer values as well as media usage habits after they immigrated. They still mostly use their familiar Chinese websites, mobile apps, and video streaming sites instead of the mainstream platforms. When it comes to entertainment, Chinese publishers do a very good job in offering great content […]
618 is not just another random lucky number for Chinese like 338, 888 that you might be thinking. It is the second-biggest shopping festival in China, after the Double Eleven. If you want to tap into the Chinese consumer’s market, the first thing you need to know about are their major shopping festivals which represent […]