Eastward Media
Since 2004, the Canadian Media Usage Study (CMUST) has provided marketers with guiding insights on how Canadians across the country consume media. A highly anticipated annual report, this research document is the brain child of Rob Young, PHD Media’s Senior VP of Planning Services. He retires this year after four decades shaping the industry, as […]
Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]
Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]