Eastward Media
New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […]
The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]