Eastward Media
How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]
The Mid-Autumn Festival (also known as Moon Festival or Mooncake Festival) is a very important traditional celebration in Chinese culture — second only to Chinese New Year. The festival is held on the 15th day of the 8th month of the Chinese lunar calendar, corresponding to mid-September to early October of the western calendar. This […]
618 is not just another random lucky number for Chinese like 338, 888 that you might be thinking. It is the second-biggest shopping festival in China, after the Double Eleven. If you want to tap into the Chinese consumer’s market, the first thing you need to know about are their major shopping festivals which represent […]
The Covid-19 pandemic has had a devastating impact overall on tourism worldwide and that has affected businesses such as retailers, restaurants and hotels that each year rely on the industry for their survival. But as the number of new cases are under better control in many countries with the speeding up of the vaccination process, […]
520, when pronounced in Mandarin Chinese (wǔ’èrlíng), sounds similar to the words “I love you” (wǒ ài nǐ). Therefore, the number 520 is typically used as a trendy way to say “I Love You“ in China. May 20th, presented as 520, is widely celebrated as another Chinese Valentine’s Day in the country and also by […]