520 (May 20th) is widely known as Chinese Valentine’s Day. Find out how 520 became a romantic day and why it’s a great opportunity for marketers in Canada and the USA. Interested in learning more? Connect with us today.
Category: Digital Marketing
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]
To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even though they have not stepped into the major income earning stage yet, usually with financial support from parents in Chinese families, they have already started to shape their own styles of living as a significant consumer […]
The elimination of third-party cookies is absolutely one of the most discussed topics in digital marketing in the past year. Google continues to make headlines and marketers are trying to stay up-to-date with news related to new cookie policies and other data privacy moves that could impact the digital advertising scene. What do third-party cookies […]
As the adage goes: a problem well-stated is a problem half-solved. Effective media planners keep this top-of-mind when designing campaigns. When brands brief their agencies to target Chinese consumers in Canada and the United States, they often mean to target the culture and not the ethnicity. Understanding this distinction is key for successful campaign planning. […]