Eastward Media
Rednote (Xiaohongshu) Rednote known as Xiaohongshu is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. https://youtu.be/_yvSAXXbWMM Interested in learning more? Connect with us today.
Most of the mainstream media is banned in China and you would wonder what they use then? This video will cover what makes Chinese digital media users different from global digital media users. Interested in learning more? Connect with us today.
520 (May 20th) is widely known as Chinese Valentine’s Day. Find out how 520 became a romantic day and why it’s a great opportunity for marketers in Canada and the USA. Interested in learning more? Connect with us today.
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]
To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even though they have not stepped into the major income earning stage yet, usually with financial support from parents in Chinese families, they have already started to shape their own styles of living as a significant consumer […]