Eastward Media
On Which day of the year do you celebrate Children’s Day? The answer could be very different depends not only on where you are but also on your cultural background. In Canada, National Children’s Day is on November 20th while Americans generally celebrate Children’s Day on the second Sunday in June or October 8th. […]
Since 2004, the Canadian Media Usage Study (CMUST) has provided marketers with guiding insights on how Canadians across the country consume media. A highly anticipated annual report, this research document is the brain child of Rob Young, PHD Media’s Senior VP of Planning Services. He retires this year after four decades shaping the industry, as […]
In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.