Eastward Media
The elimination of third-party cookies is absolutely one of the most discussed topics in digital marketing in the past year. Google continues to make headlines and marketers are trying to stay up-to-date with news related to new cookie policies and other data privacy moves that could impact the digital advertising scene. What do third-party cookies […]
Five Point Summary: The absence of third-party cookies will impact programmatic media buying, limiting capabilities to identify audiences and serve targeted ads Programmatic guaranteed deals will be relatively unscathed since they can use first-party data for ad targeting and contextual placements Previous methods of programmatically targeting multicultural audiences will likely not work in the near […]