Eastward Media
Five Point Summary: The absence of third-party cookies will impact programmatic media buying, limiting capabilities to identify audiences and serve targeted ads Programmatic guaranteed deals will be relatively unscathed since they can use first-party data for ad targeting and contextual placements Previous methods of programmatically targeting multicultural audiences will likely not work in the near […]
Want to reach Chinese audiences in Canada? Here’s some key information about the audience segment. Canada is home to 1.7 million Chinese, who have either settled in their own generation or in past generations. Chinese Newcomers – people from China who have (typically) less than five years residence in Canada – are net-new consumers for […]
Since the early-2000s, enrollment of international Chinese students at American and Canadian universities has grown exponentially. Today, in both the United States and Canada, Chinese nationals account for roughly 30% of all foreign students. It’s undeniable that Chinese international students are a major market opportunity for North American brands and retailers. But brands are struggling […]
With the growing Chinese population in the United States, it’s becoming more important than ever for brands to meaningfully engage Chinese-Americans across media channels. As the third-largest ethnic market in the US – and also one of the most affluent – Chinese-Americans spend an estimated $117 billion a year domestically. But to successfully engage Chinese-Americans […]
Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]