Eastward Media
The Covid-19 pandemic has had a devastating impact overall on tourism worldwide and that has affected businesses such as retailers, restaurants and hotels that each year rely on the industry for their survival. But as the number of new cases are under better control in many countries with the speeding up of the vaccination process, […]
A just released COVID-19 Barometer study by Kantar reveals key insights on consumer expectations and media habits during this coronavirus pandemic. The study covers 30 markets and presents actionable insights for brands planning their coronavirus response campaigns and the recovery. The Kantar study is a comprehensive study on consumer sentiments that surveyed 25,000 people in […]
In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.