About Us | Eastward Media

Our Mission

We help brands target Chinese consumers worldwide by building winning Chinese digital marketing strategies.

Eastward Media is a Canadian digital marketing and ad-tech agency founded in 2015 specializes in helping Western brands reach Chinese audiences in North America and China with innovative and creative media solutions.

Chinese consumers are an increasingly sought-after target market, but few marketers in the West have working blueprints to engage Chinese consumers. Our mission is to help Western brands meaningfully engage Chinese consumers through informed media strategy and technology.

The Chinese consumer market is complex, made up of distinct identities divided by cultural, linguistic, and regional lines. Addressing their differences in consumer values, shopper sentiments, and media usage can be the deciding factors between success or failure.

AD-TECH SOLUTION

We offer a managed programmatic buying solution to help advertisers target Chinese consumers on their favorite Chinese websites, mobile apps, and video streaming platforms.

Our technologies and media methods enable brands to engage the perpetually connected Chinese consumers and reach where Google and Facebook cannot, with less than 1% trade desk overlap.

CONTENT MARKETING

Our team of social media mavens works with brand marketers to produce content strategies on Chinese social media channels like WeChat, Weibo and Little Red Book.

LANGUAGE & CULTURAL EXPERTS

Our research and data-led content strategies ensure brands speak to the right audiences with voices that resonate and messages that impact. We help Western brands understand Chinese consumer habits and connect with them effectively.

Our Team

A short introduction to your team members and why their background should inspire potential clients’ confidence.